Tuesday, July 31, 2012

Canada?s Enbridge Races to Clean Up Wisconsin Oil Spill

?Canada?s Enbridge Inc on Sunday worked to repair a major pipeline that spilled more than 1,000 barrels of oil in a Wisconsin field, provoking fresh ire from Washington over the latest in a series of leaks.

The spill on Friday ? almost two years to the day after a ruptured Enbridge line fouled part of the Kalamazoo River in Michigan ? has forced the closure of a major conduit for Canadian light crude shipments to U.S. refiners and threatens to further damage the reputation of a company that launched a more than $3 billion expansion program just two months ago.

On Sunday, an Enbridge spokesman said the company was working diligently to carry out inspections to Line 14 and repairs to ensure a safe restart.

The company did not say what had caused the incident and provided no estimate on when the 318,000 barrels-per-day Line 14 would resume service.

An official with the U.S. Pipeline and Hazardous Materials Safety Administration (PHMSA) said two inspectors were at the site on Sunday, and that all of the pooled oil had been cleaned up.

?The line has been uncovered to begin removing the failed section and send it to a metallurgical lab for examination,? PHMSA spokesman Damon Hill said.

Officials from the U.S. Environmental Protection Agency (EPA) and the Wisconsin Department of Natural Resources are also on site, Enbridge said in a statement.

An image of the area posted on Enbridge?s website showed a patch of damp, blackened earth near a stand of trees about one-third the size of a football field. It found some oil on two small farm ponds, but said they did not connect to moving waterways and that drinking wells did not seem to be affected.

Although the spill appeared to be relatively small and quickly contained, it comes at a delicate time for Enbridge, which suffered another leak in Alberta, Canada, a month ago and endured a scathing report from U.S. safety regulators over its handling of the Michigan incident in 2010, with employees likened to the ?Keystone Kops? for their bungled response.

?Enbridge is fast becoming to the Midwest what BP was to the Gulf of Mexico, posing troubling risks to the environment,? U.S. Representative Ed Markey, the top Democrat on the Natural Resources Committee, said in a statement.

?The company must be forthcoming about this entire incident, and deserves a top-to-bottom review of their safety culture, procedures and standards,? said Markey, an outspoken critic of increasing imports of Canada?s heavy oil sands crude.

Canada is the largest source of foreign crude for the United States, supplying over 2.4 million bpd of the more than 8.3 million bpd of imported by the nation on average in July. Enbridge?s lines, the world?s largest crude oil pipeline system, carry the lion?s share of those shipments.

?

Just two months ago, Enbridge kicked off one of the most sweeping expansions in its history, announcing a multibillion-dollar series of projects aimed at moving western Canada and North Dakota oil to Eastern refineries and eliminating costly bottlenecks in the U.S. Midwest.

Line 14 is a 24-inch diameter pipe that was installed in 1998, making it a relatively new line. Enbridge said it had been inspected twice in the past five years.

?

BULGING STOCKS

Analysts said that the move, which comes as oil inventories in the Midwest hit record highs, may have a limited impact on crude oil futures when trading opens in Asia.

?I think that the pipeline (outage) is more likely to have a greater company impact that it will on the oil (futures) market ? I think that global growth and geopolitics will be more important than the pipeline,? said Jason Schenker, president of Prestige Economics LLC in Austin, Texas.

U.S. and global oil prices have been balancing the risks of a large-scale disruption in Iranian crude against the struggling world economy this year.

A surge in production from North Dakota and Canada has built up inventories in the U.S. Midwest due to a shortfall of capacity to move the oil into the Gulf Coast refining region. U.S. crude oil prices rose 74 cents on Friday to settle at $90.13 a barrel.

Schenker said the impact of the Enbridge disruption on Chicago refineries will depend largely on how much crude they have stockpiled as well as the length of the outage. Total Midwest crude inventories have hit a record high over 110 million barrels over the past two months, according to data from the U.S. Energy Information Administration.

?

TWO LANDOWNERS, ONE HOUSE ?COVERED?

In most cases, smaller pipeline leaks can be repaired quickly, although regulators may require significant work if they find any cause for alarm. Following the leak in Michigan two years ago ? which spilled roughly 15 times more oil than the Wisconsin leak if initial estimates of the Friday incident prove correct ? one line was shut for more than two months.

Enbridge said two landowners had been affected and that one family had been relocated for their safety and comfort, but that most of the spill was restricted to the pipeline right-of-way. It kept its estimate of the spill at around 1,200 barrels ? about as much as would fit in six very large oil tanker trucks.

?The house right next to where the pipeline broke got covered with oil,? said Patrick Swadish, who lives about a mile northwest of the spill site in a rural area of mostly farmland, some 80 miles north of the college town of Madison.

Oil trucks, Enbridge vehicles and about a dozen crews were working in the area, which had been cordoned off by sheriff deputies. Local law enforcement officials said they had been told it may take up to 30 days to clean the area.

Enbridge also said it had briefly shut down two larger adjacent lines ? the 400,000 bpd Line 61 and the 670,000 bpd Line 6A ? but both were pumping again within a day. Together with Line 14, they form the backbone of Lakehead, a 2.5 million bpd network that is the main route for Canadian exports.

Another line, the 180,000 bpd Line 13, which carries diluents from Chicago to Edmonton, Alberta, would be restarted once it was confirmed the release had not had an impact on it, it said.

?

PREVIOUS SPILLS

Just weeks ago, the U.S. National Transportation Safety Board blasted Enbridge?s handling of the July 2010 rupture of its Line 6B near Marshall, Michigan, which led to more than 20,000 barrels of crude leaking into the Kalamazoo River.

The NTSB said it found a complete breakdown of company safety measures, and that Enbridge employees performed like ?Keystone Kops? trying to contain it. The rupture went undetected for 17 hours.

U.S. pipeline regulators fined it $3.7 million for the spill, their largest ever penalty.

The incidents, plus the most recent spill in Alberta, have caused furor just as the company seeks approval for its C$6 billion Northern Gateway pipeline to Canada?s West Coast amid staunch opposition from environmental groups and native communities that warn against oil spills.

? 2012 Thomson/Reuters. All rights reserved.

Article source: http://www.moneynews.com/Companies/canada-enbridge-wisconsin-oil-spill/2012/07/29/id/446914

Source: http://invadecanada.us/news/2012/07/30/canadas-enbridge-races-to-clean-up-wisconsin-oil-spill/

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How consumer-electronics makers are faring

Makers and sellers of consumer-electronics devices have begun releasing their earnings reports for the latest quarter. Here's a look at selected companies that report unit sales on phones, tablet computers and other devices. Some companies including Samsung Electronics Co. do not release data on unit sales.

? July 19: Microsoft Corp. says it shipped 1.1 million Xbox 360 consoles during the April-June period, down from 1.7 million a year earlier.

Nokia Corp. says sales of smartphones dropped 39 percent from a year ago to 10.2 million in the second quarter. The company blamed "strong momentum" of competing smartphones. All regions showed a decline except North America, where sales of the new Windows-based Lumia line offset declines in traditional Symbian devices. Sales of all cellphones fell 5 percent to 83.7 million.

? July 24: Apple Inc. says it sold 26 million iPhones, 28 percent more than a year ago. It also sold 17 million iPads, an 84 percent increase. But average selling prices for both products were down. Apple sold 4 million Macs, a 2 percent increase, and 6.8 million iPods, a 10 percent decline.

TomTom says it sold 1.7 million personal-navigation devices in North America, down from 2.1 million a year ago. In Europe, it sold 2.4 million, down from 2.8 million. TomTom says market share was relatively flat at 45 percent in Europe, but down to 19 percent from 23 percent in North America because of a GPS chip product issue.

AT&T Inc. says it activated 5.1 million smartphones in its latest quarter, down from 5.5 million in the same period a year ago. Much of the decline came because AT&T subscribers are holding on to their phones longer.

? July 25: Nintendo Co. says it sold 710,000 Wii units in the April-June quarter, down from 1.56 million a year ago. Nintendo is coming out with a successor, the Wii U, this year. It is forecasting 10.5 million units for the full fiscal year, which ends in March 2013. The company, meanwhile, sold 540,000 DS units, down from 1.44 million a year ago, and it sold 1.86 million 3DS units, up from 710,000 a year ago.

Coming up:

? Wednesday: Garmin Ltd.

? Thursday: Sony Corp.

? Aug. 22: Hewlett-Packard Co.

? Sept. 27: Research In Motion Ltd.

Source: http://news.yahoo.com/consumer-electronics-makers-faring-230649861.html

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Re: Sports Injury Specialist - Health, Fitness & Beauty

Hi

Anyone know of a good Sports Injury Specialist?

I hurt my knee last winter from snowboarding and had an MRI done. Dr. says I have hurt my cartilage and I need to rest it for 3-6 months!!

Well, it has been 3 months and I have seen no improvements and really would like a 2nd opinion on my knee. Perhaps I should see a Kine? Or do some Physio? But this was not recommended from the Dr. so I'm a bit lost now. I tried swimming and that still hurt my knee.

Any suggestions or advise?

Many thanks

Fiona

Source: http://riviera.angloinfo.com/forum/link.asp?topic_id=242826

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Monday, July 30, 2012

Smashing close to Splendour | Gympie Music | Music Reviews ...

THE Smashing Pumpkins closed the 2012 festival in style. The electric show featured fan favourites Zero, Bullet With Butterfly Wings, 1979 and Tonight, Tonight.

The Smashing Pumpkins rock out on night three of Splendour in the Grass.

Blainey Woodham

PUNTERS could be forgiven for having to check their programs at the start of The Smashing Pumpkins' Splendour-closing set last night.

The band started playing a few minutes early and opened their show with a song sung by drummer Mike Byrne, which had many under the Supertop double checking they were at the right tent.

But the festival weary crowd, on their last legs after three days of music revelry, was quickly rewarded with classic songs Zero, Bullet With Butterfly Wings and Today in quick succession.

Front man Billy Corgan acknowledged the thousands who stuck it out to see the alternative rockers.

"Thank you so much for sticking around," he said.

"How you doing? Don't (expletive) lie to me, you're tired."

The set also included 1979, Tonight, Tonight, the title track from the band's new album Oceania and a cover of David Bowie's Space Oddity for the encore.

Earlier, The Kooks' only Australian show of the year was briefly stopped about 20 minutes in when a punter scaled one of the poles of the Supertop.

Metric also had a slight stoppage of their set when power was cut to the big screens flanking the stage.

Missy Higgins' hour-long set was one big sing along with dedicated fans filling up the GW McLennan tent.

Higgins played four songs from her long-awaited release The Ol' Razzle Dazzle and described the album as a "love letter to music".

"I wrote a lot of songs to deal with my very tumultuous relationship with music," she said.

Celebrities spotted over the three-day festival included comedian Chris Lilley, footballer Greg Bird and radio personality?Ryan "Fitzy"?Fitzgerald.

Source: http://www.gympietimes.com.au/story/2012/07/30/smashing-close-splendour/

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Graphics Designer - Butter & Bread Advertising

Spread Your Creativity & Enthusiasm on Our Loaf! Join us at Butter & Bread to craft a notable delicacy together.

Graphics Designer
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Responsibilities:

  • To develop design ideas, brainstorm concepts and solutions based on creative briefs and clients' business strategies.
  • Challenged to produce award-winning communications across many mediums.
  • To assist in other task such as photography as and when required.
  • Ability to work with others to come up with a set of artistic paradigms which we can employ all over the product.
  • Creative in churning out innovative designs.
  • Able to work in a team / assist in the coordination of a project.
  • Responsible, committed and punctual at delivering work.
  • Able to liaise with clients on progress / coordination of project.

Requirements:

  • Immediate vacancy.
  • Candidate must possess at least a Diploma in Art & Design or equivalent.
  • Preferred with 1 year experience.
  • Deadline driven, and able to work long hours.
  • A creative person, team player and able to think outside the box.
  • Excellent knowledge of ADOBE Illustrator and Photoshop and other relevant designing programs is a must.
  • Strong communication, organisational and time management skills.
  • Experience in corporate branding, print and corporate identity projects.
  • Fundamental understanding of the process.
  • Passion to push communications/design boundaries.

Please email / fax in your CV to may.ng@butterbread.com.my of fax to 03-7804 8362.

Source: http://www.jobstreet.com.my/jobs/2012/7/default/10/1711302.htm?fr=R&srcr=12

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Sunday, July 29, 2012

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Ways to Improve Energy Efficiency











While it is possible to improve a home's energy efficiency in any climate, the predominant weather in an area has an impact on which efficiency measures will be the most valuable. For example, in especially cold areas such as Juneau or especially hot areas such as Phoenix replacement windows can cause a marked change in the cost of heating or cooling a house, whereas the impact of new windows in a more moderate climate will be less.

Any time you set out to improve your home's energy efficiency there are three dynamics to keep in mind. First, generating energy at your home from a clean source is far more efficient. Second, lighting your home more efficiently cuts down on energy consumption. Third, heating and cooling your home more efficiently is often the single most important area of overall efficiency.

The climate that you live in will, to a great degree, dictate your ability to generate power on your property. Those who live in a rainy climate, for example, won't benefit from solar panels the way that those who live in a sunny climate will. And it's pointless to install a windmill where there isn't any wind. But if you can generate power it's a good idea to do so: energy burns off in wires, so the shorter the distance is between production and plug the better.

One exception is a geothermal well, which generates power based on the exchange of heat between one end of a rod that is sunk deep into the ground and the other end of the rod, which is exposed. The temperature below the ground is fifty-six degrees Fahrenheit all the time, so any time the temperature above the ground is different (higher or lower) a geothermal well can generate electricity.

But producing power is only one way to increase efficiency. Reducing your home's consumption of power is just as important, and one of the most significant consumers of power is lighting. This can be changed by switching high efficiency light bulbs for the standard ones or by correcting bad habits. Simply turning the lights off when you leave a room can save a lot of electricity and substantially improve efficiency.

Beyond these simple fixes, it is possible to improve the way you light your home by making better use of natural light. In older homes that tend to have smaller windows, you can make a significant change by increasing the size and quantity of those windows. Even without structural changes, using mirrors to reflect (and reuse) natural light can greatly reduce your reliance on artificial lights powered by electricity.

Most people spend the most money on heating and cooling their homes, which means that heating and cooling use the most power. This can be mitigated by installing newer, more efficient equipment, as well as by improving the insulation of your home to bring it up to today's construction standards. The better insulated a home is, the less affected it is by the temperature outside.

In addition to re-insulating the home, replacing windows can demonstrably improve efficiency. The value of new windows has been well enough established that in hot places like Los Angeles and Phoenix replacement windows qualify for rebates from most utilities. Replacing the windows creates a good (and often subsidized) opportunity to expand the size of windows wherever possible, increasing the amount of natural light available inside the home.

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Saturday, July 28, 2012

Usher's Stepson Kile Glover Laid To Rest In Atlanta

Family and friends gathered at the Wieuca Road Baptist Church for 11-year-old's funeral service Friday (July 27).
By Rob Markman, with reporting by FLX

<P>Family and friends gathered privately in Atlanta on Friday (July 27) to lay to rest young Kile Glover, <a href="http://www.mtv.com/music/artist/usher/artist.jhtml">Usher Raymond</a>'s 11-year old stepson, who died from injuries suffered in a tragic <a href="/news/articles/1689206/ushers-stepson-declared-brain-dead-after-jet-ski-accident.jhtml">Jet Ski accident</a> earlier this month.</P><P>Glover was the son of Usher's ex-wife, Tameka Foster, and Atlanta TV executive Ryan Glover. He was struck by a Jet Ski while floating in an inner tube on Atlanta's Lake Lanier on July 6.</P><P>There was no fanfare outside the Wieuca Road Baptist Church on Peachtree Road where the funeral was held, but inside, the Glover, Foster and Raymond families received tremendous amounts of support from many esteemed members of Atlanta's music and political communities. Ludacris, Jazze Pha and Phaedra Parks from "The Real Housewives of Atlanta" were just some of the celebrities in attendance. The hour-long service began at 11 a.m.</P><P>Young Kile was airlifted to Children's Healthcare of Atlanta, where doctors subsequently pronounced him brain-dead. "We know God's in control, and are leaning on our faith in Him and His word at this most difficult time," the family told CNN in a statement. "We firmly believe in the power of prayer and ask that you all continue to pray and lift Kile up, as it's the best way we can all support him now."</P><P>Glover passed away on July 21 after being removed from <a href="/news/articles/1690157/usher-stepson-kile-glover-taken-off-life-support.jhtml">life support</a>.</P><P>Atlanta radio personality and Cash Money record artist DJ Greg Street sent out a tweet immediately after hearing the news of Glover's death, expressing his support for the family. "Lil RG is an Angel now, Ryan, Tameka, Usher &amp; the whole Glover Family we gotta make him proud," he wrote.</P><P>The man driving the Jet Ski has been identified as 38-year-old Jeffrey S. Hubbard, a friend of the family. Police have determined that no drugs were involved in the accident, and Hubbard has not been charged with a crime. No word on whether or not he attended the funeral.</P><P><i>Leave your condolences for the Foster, Glover and Raymond families in the comments below.</i></p>

Related Artists

Source: http://www.mtv.com/news/articles/1690703/usher-stepson-kile-glover-funeral.jhtml

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Race For Nascar | The Borg

A professional motor sport that has been in existence in the United States for 60 years is Nascar. This motor sport is a favorite for those interested in cars as well as those who are speed junkies and also those who consider this sport as a money making activity. Find out more information that you can about this sport along with things you may have not even heard of. Discover what makes Nascar such a popular and well loved sport across the whole of America. You may not know what Nascar stands for and are wondering what it means.

National Association for Stock Car Auto Racing is the meaning of Nascar. It is a motor sport that has to do with car racing and is very popular in America. During Nascar events and races, many flock to try and watch live and those who can?t leave their homes stay stuck watching on their television sets. Nascar race events are usually done in various cities all around the country so that many are able to watch in their area. Famous sports also have famous players behind to make the fans love it even more. With Nascar there are famous Nascar race drivers that many fans love. A popular Nascar driver was Dale Earnhardt who was famous for his Nascar Cup title wins along with his aggressive driving techniques. Even if he died in a car race accident in 2001, he is still remembered by many fans for his great achievements in Nascar.

Another thing you may be wondering is what stock cars are. Nascar only includes car racing events with stock cars that means that these cars are straight from the factories and aren?t altered or changed at all. Usually car racing events involve cars that are changed so that the speed is enhanced, but in this sport that isn?t the case. With Nascar, only stock cars are used for racing and no changes and enhancements in the cars are permitted. Nowadays stock cars in Nascar races aren?t exactly stock cars that are straight from the factory. Now they are designed a bit differently to be used for racing, which is why they aren?t exactly like the models sold to consumers. These cars have a higher standard and are far from how Nascar started with stock cars.

All over America, Nascar is a popular, well-loved sport that has a lot of fans. You might be a great fan of this sport as well and enjoy watching it for great entertainment. To make this sport even more interesting you can even do bets. Whatever way you want to enjoy this motor sport, all the information you need about this is with checking the Nascapper site. With Nascar you will obtain all the facts from schedules, reviews, and comments from experts of this great sport.

Tags: car, car auto racing, information, nascar events, nascar races, speed, stock car auto, stock car auto racing


Source: http://www.theborg.info/?p=250

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Friday, July 27, 2012

On world stage, Olympic culture clashes inevitable

LONDON (AP) ? In a way it was inevitable, given the size and scope of the event that is taking place in this most multicultural of capitals.

But the Olympic-sized political gaffes and cultural goofs already registered before the games officially open Friday have proven one thing in the globalized planet of the early 21st century: Even with the best of intentions, organizing an offense-free Olympics is nearly impossible.

On Thursday, three issues rankled some Muslim activists:

?A "Welcome to London" street sign written in Arabic that was virtually indecipherable, with the characters written backward.

?A ruling that one of Saudi Arabia's two female athletes couldn't wear a headscarf for her judo competitions because of safety concerns.

?And an insistence that two Moroccan soccer players produce a urine sample for doping tests, even though they were fasting for Ramadan and needed more than two hours to produce it.

"The reason we won the games was because London was diverse, it's where the world is represented," said Mohammed Shafiq, head of the Manchester-based Ramadan Foundation, which seeks to forge understanding among Britain's different communities.

"But," he said, "we're seeing decisions that are being made that will have a negative impact on the beliefs of Muslim athletes, and Muslim fans and officials."

Already, the International Olympic Committee and Prime Minister David Cameron have apologized profusely for the most blatant mistake to date: displaying South Korea's flag rather than North Korea's on a giant screen ahead of Pyongyang's inaugural women's soccer match Wednesday night. The flap sent the North's team off the pitch for an hour in protest.

On Thursday, two other geopolitical gaffes surfaced: Welsh soccer player Joe Allen was listed as English in the official program, and some athletes who were born in then-Soviet Ukraine were listed as having been born in the "Ukraine region" of Russia. Others were listed as coming from the Ukrainian cities of Lutsk and Lviv, which were described in the program as Russian. Similar mistakes were made for Georgia-born athletes.

Ukraine's Foreign Minister Konstantin Grishchenko said Kiev's embassy in London had complained to the IOC and requested corrections.

"The word 'region' is obviously excessive," he tweeted, referring to the centuries of Russian dominance that ended when Ukraine gained its independence in 1991. "It's an incompetent mistake even from the point of view of English grammar."

London organizing spokeswoman Joanne Manning-Cooper acknowledged the mistakes but tried to put them in context.

"We've got 200 competing nations from all over the world, a multitude of religions," she said. "Over the past seven years we've worked hard to make sure this really is everyone's games, no matter where you're from or what your beliefs."

Part of that involved creating a committee of representatives of different faiths to ensure no one would feel excluded by the games. But given the vast numbers of people and events involved ? 650 sporting events, nearly 10,000 athletes over 17 days ? mistakes are bound to happen.

"If we make mistakes, we fix them immediately and aim to ensure they never happen again," she said.

For Saudi Arabia's Wojdan Ali Seraj Abdulrahim Shahrkhani, it's not so much a mistake as a safety ruling that could jeopardize her participation in the games.

On Thursday, the International Judo Federation ruled she couldn't wear a headscarf during competition because of safety concerns given the strangleholds and chokeholds that are often used.

Shahrkhani is one of the first two Saudi women allowed to participate in the Olympics; the other, Sarah Attar is expected to wear a headscarf when she competes in distance running.

Asian judo federations have previously allowed Muslim women to wear the hijab during major competitions, but the IJF decided against it this time around.

"Someone wearing a headscarf could put their opponent at a disadvantage if the headscarf gets in the way and you're not able to grip properly," said Szandra Szogedi, a Hungarian fighter who just missed out on the Olympics and is helping the Hungarian team during the games.

Judo fighters typically struggle to get a grip on each other's uniform and frequently reach behind their opponent's head to get a dominant position on the base of their neck.

"But on the other hand, the headscarf could be dangerous for the woman wearing it, because if I try to strangle you and somehow pull your scarf around into a more dangerous position," she said.

Shafiq, of the Ramadan Foundation, said allowances should be made particularly for people of different faiths.

"It's not about political correctness," he said. "It's about being aware of the sensitivities around this, and positively embracing the diversity."

_____

Maria Cheng in London and Jim Heintz in Moscow contributed to this report.

Source: http://news.yahoo.com/world-stage-olympic-culture-clashes-inevitable-072214273--oly.html

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Mind-Body Approaches to Coping with Cancer - DukeHealth.org

Mind-Body Approaches to Coping with Cancer - DukeHealth.org
Date
Thursday, Aug. 2, 2012
Click here for a list of other dates
Time
3:00 p.m. - 4:30 p.m.
Organization
Duke Cancer Patient Support Program
Description

Patients with cancer are invited to participate in a class to learn mind-body approaches to coping with cancer. This group meets on the first and third Thursday of the month.

Contact
For more information, contact 919-684-4497.
Registration status
No registration required
Location
Duke Cancer Center
Location Specifics
01N1, 0-Level Conference Room
beside the Cancer Center Caf?
Address
20 Duke Medicine Circle
Durham, NC 27710

About This Page

Updated: Oct. 24, 2011
URL: http://www.dukehealth.org/events/mind-body-approaches-to-coping-with-cancer/20120802

Source: http://www.dukehealth.org/events/mind-body-approaches-to-coping-with-cancer/20120802?utm_source=dukehealth.org&utm_medium=rss&utm_campaign=RSS_events

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Health and Fitness Services Montreal Ocean Wonder Kelp For total ...

By: Betty

City: Montreal,Quebec

Title :

Message:

Ocean Wonder Kelp is a 100% natural iodine-based kelp concentrate with over 70 minerals amino acids vitamins and enzymes for obesity lymph function thyroids healthy hair skin and nailsand WEIGHT LOSS

(Thorncliffe Park Driv M4H 1N7)

http://www.nucellcanada.ca/store/oceanwonderkelp.html

* Please reference Nortad.com listing when responding *

Price :

Call at : 416-423-9474 (Reverse Phone Lookup)

Pictures: See below.

Posted on: July/26/2012 [38199]
Expire on: October/24/2012.

Days Left: This listing will expire in 89 days.
Tell a Friend --- Email me --- Delete --- Edit


Source: http://www.nortad.com/in38199-Montreal-Health%20and%20Fitness-Services-ocean-wonder-kelp-for-total-thyroid-care-.htm

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Thursday, July 26, 2012

Video: Whole Foods Surges on Earnings

Sorry, Readability was unable to parse this page for content.

Source: http://video.msnbc.msn.com/cnbc/48326679/

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Approaches to Improve Your Company Selection interviews ? Terrain

Competition is with an all-time large for getting jobs. You have to be on top of your video game together with enterprise selection interviews what sort of economic climate is correct now. With regards to getting chosen, regrettably just about all just isn?t honest on earth and you have to keep which at heart. Carrying out investigation on how to do selection interviews is a thing you need to do. It is important for the achievement. Any girl do is actually play the role of as ready as you possibly can. Regarding your own company, as well as oneself, it is a amounts video game. The ideas in this article will allow you to do better at work selection interviews. Let?s commence.

When you do a job interview, as we have got mentioned before, body language plays a huge role. Among the best ways to create a excellent very first impression along with your possible boss is always to give a excellent sound handshake. Banging palms is definitely important if the person interviewing you is older. It is a sociable social manners that is usually predicted. If you did not know, this really is something that individuals do immediately. Consider it! It is automatic nearly every moment. Always wear a huge smile if you are banging palms and say suitable things. You need to make sure to tremble palms just before look at interview. It is usually predicted. The net is certainly a different sort of destination to marketplace, advertise and generally do business. Nonetheless that?s all outdated cap to people who had been inside the IM video game long enough.

Certainly, getting something without any consideration can be a hazardous proposition as it can still alter to be able to end up being unrecognizable. Ideally you will discover our own dialogue around the value associated with wall attached child change because something which can be simply integrated along with your current strategies. Yet inquire oneself the tough questions regarding durability and then for any options with regard to future issues.

However, there will be occasions when you just have to end up being bold, and also keep in mind that almost everything running a business has an part of danger by using it.

Being tight can negatively have an effect on your performance during selection interviews. Obviously, a small business job interview isn?t the simplest setting in the world to be able to really feel totally calm and at simplicity. In the worst case circumstance, your brain should go empty any time an individual asks you an important question. The chance you?re taking is actually showing oneself in a fashion that you know isn?t the very best. It?s difficult for your talents to be able to shine through when you are as well stressed. Be sure you are not keeping the breathing or even inhaling a means which is very shallow. However, try not to develop all of a sudden inhale extremely seriously, as this may cause hyperventilation.

Marketing communications in operation is really important, and all employers would like staff who are go to town professionally and also smartly. Almost certainly, you need to convey your own effectiveness along with communicating with other folks. This is established in relation to the way that you respond to questions. They?ll really judge you in relation to your own reactions. Therefore make sure to respond to them immediately so that as plainly that you can. As opposed to addressing a question you do not quite comprehend, ask for clarification just before reacting. Some people will in reality repeat the issue towards the hiring managers ensuring the issue was correctly understood.

In most cases, enterprise interviews are conducted in a similar manner. This would help make rookies less scared and more urged. Find out what interviewers might be looking for, however and stay careful whenever hr employees do the interviews. Each and every meeting is different, however as long as you are incredibly comprehensive within your research, you ought to be perfectly. To land the work, your better wish is to be familiar with other areas with the job description, plus every other skills that may be necessary.

Source: http://www.buy-hawaiian-seat-covers.com/seat-covers-blog/auto-accessories/approaches-to-improve-your-company-selection-interviews-terrain-which-career-today/

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Facebook Question: Should College Students Start Using Credit ...

July 26th, 2012

| | |

This week, we asked our Facebook fans if they think college students should start using credit cards. We received responses on both sides of the argument. We?ve gathered a few of them to share here on the blog.

student credit cards

AGREE: College students should start using credit.

?Only if they?re taught how to use one properly. I have seen so many younger college kids have credit cards, use them, and then have to pay interest or late fees and they have no idea why.? Smalls S.

?Agree. I think it?s less about whether or not they are college students and more about whether or not they are responsible enough as individuals. However, I don?t agree with pushing credit cards on to them, as was the case when I was attending college. I could not go to the campus stores without someone trying to give me a freebie to sign up for a card.? Nita L.

?Agree. But parents should explain how it works and monitor. Credit cards can be used, but in a responsible way.? Roberta C.

?Agree, if a student has actual income. Yes, many college students (including me) make mistakes with credit cards, but college is about making your own decisions. That?s bound to come with mistakes!? Julie H.

?Yes, but they should also receive mandatory credit assessment so they can learn to use it correctly. The same way they can get a driver?s license after they pass a driving test.? Meg P.

?Sure, if they have a job and can pay their bill.? Brandon C.

?Agreed, college students should start taking responsibility by learning how to use credit and stay within their means.? Emmanuel E.

?Depends on the college student. I had a credit card in college and although I didn?t know much about finance, I knew enough to know not to spend what I didn?t have?unless there is an emergency. Now I have several years of credit card utilization under my belt, which is taken into consideration by credit bureaus (learned that from CK). Great decision on my part.? Sharron H.

?Yes, but we need to education kids about personal finance in high school.? Mike B.

?Strongly agree. These are college kids, why should we baby them? There are just as many adults dumb enough to spend more than they have in their bank account using a credit card. When I bought my first property, I had a great credit score, but couldn?t get the lowest rate because the average age of my account was way too short!? YourPFpro.com

DISAGREE: College students should NOT start using credit.

?Disagree!! Why would anyone want to saddle their children with an interest rate of 19.99% (which you know they do to college students)? Why not teach them to invest their money and save to buy instead of going into debt to buy things? When did instant gratification become the norm? Credit card companies are great at marketing a product and making it seem like you can?t live without one. We did fine before Diner?s Club came around and began pushing people to live beyond their means.? Kirsten G.

?Disagree. I think the students need to forget that. I worked in a bank that gave students credit cards in the 80?s? nothing but trouble and parents upset and many other problems because they didn?t make money to pay back the debt.? Linda J.

?I don?t care about anyone else?s college student. I didn?t get much in the way of education about credit, so when I got two credit cards with $1,000 credit on each and a Texaco Gas card with a $300 limit, I handled it all very poorly. Fortunately, 1995 was a few years ago. I hope to be able to educate my child or get her an education on matters of finance, so that she will have a better idea of what money and credit really are.? Clinton B.

?College students should start learning how to deal with money, without their parents fingers in it. THEN they can figure out what credit is for.? Liz G.

?I disagree. Too many stupid avenues to spend money on, coupled with less maturity and judgement.? Bharath S.

?Strongly disagree. Who needs student loans plus credit card debt? Perhaps a secured credit card. In either case, cash is king and it teaches delayed gratification.? IDropDebt

?Disagree. Back in the old days we worked and took every transferrable class at the community college because it was cheaper. I still got a college degree with no loans. I didn?t go to Harvard and don?t care.? Andy G.

What do you think? Should college students start using credit? Tell us in the comments!


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  3. Facebook Question: What have you gotten with your credit card rewards? Credit cards aren?t all bad, if you know how to use ?em. Our Facebook community seems to know how to...
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Source: http://blog.creditkarma.com/credit-cards/facebook-question-should-college-students-start-using-credit/

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Rising Divorce among Somalis is a Cause for concern | Markacadey ...

It is very rare to find a Somali home that is not directly and indirectly touched by the trauma of divorce. We are now witnessing rising divorce rates among the Somalis inside the country and abroad and hardly give a moment?s thought to all those broken homes and dreams. We are really in state of denial, until suddenly it affects us. Majority of these divorce cases are preventable and could have been resolved if the necessary steps had been taken at the early stages of the conflict. There are many cases where the ones who initiated the divorce end up expressing their regret. They then shop around for a scholar to make a case for them in order to resume their marriage. There is a desperate need for pre-marital education to our young generation on how to build a meaningful marriage relationship. Many of our young people embark on marriage with limited knowledge (caring and communication skills) about such an important institution.

Divorce is a very delicate and sensitive subject and care must be taken before making the decision to divorce. The magnitude of its importance was shown in ?Suurat Adh-dhalaaq, Divorce? as it is the suurah with the word (Taqwallah-Fear of Allah) mentioned the most. Iblis (Shaytaan) also understood the severity of the negative impact divorce has on the society. This was supported by the hadith of Jabir (Imam Muslim, no:5032) where Iblis embraces and gives higher ranking to the one who succeeds in splitting the married couple above the ones who made someone to commit bigger sins (kabair) bearing in mind divorce is permissible. Divorce affects not only the individuals but the society as a whole in a number of ways such as:

The relationship between the families of the divorcing couples deteriorates if the divorce was not done in amicable way as they are drawn into the emotions of the split. This is due to listening to one sided story of one spouse.

It has negative behavioral impacts on children as some of them act out of frustration get involved in fighting and criminal activities or suffer from depression. There are increased school dropout rates among the children whose parents are divorced. Additionally, the children who witness their parent?s divorce may impact on their future relationships, various studies suggest this.

The divorced couples also go through a lot of hardship and the emotional and mental trauma affects them both. For them, this is the most difficult time of their lives until they get back on their feet. They really need our support and will be rewarded by Allah for helping them.

There are cases where divorce may benefit the couple and children especially when living with high levels of conflict and hostility between their parents with no hope of reconciliation. But our main concern should be on how to reduce the un-necessary and preventable divorce cases (Low level trivial conflicts) among the Somalis. We need to take collective actions starting from the couples, parents, neighbours, scholars, tribe leaders, media and the government. We also need to change our attitude towards marriage by changing the areas where our cultural and traditional beliefs about marriage is in disagreement with the teachings of our Prophet Mohamed SAW ?Indeed I have been sent to complete the best of character (akhlaq) Abu Hurairah.?

Finally, we recommend the following steps should be taken by the individuals, communities abroad, media and the Somali government : (Please also give your recommendations in the comment box as knowledge is within the people)

Individual:

1. Read and learn to enable understanding of the duties and responsibilities of the couples before and after getting married. Islamic literature on marriage is widely available such as YouTube marriage lectures, books and web articles are available on many languages.

2. Be aware that conflicts do happen in marriage and it is natural (You are not Alone). Even our most beloved faced marital problems when the hypocrites wrongly accused Aisha ?Ummul Mu?miniin? with adultery until Allah has revealed proof of her innocence.

3. Parents: Express your love and respect for each other in front of your children and this is the best and the most effective marital relationship education for your children?s future marriage.

4. Divorced Couples: It is not easy, but do not cut yourself from the world. Forgive all the wrongs your ex did to you and most important of all forgive yourself and stop blaming yourself and anyone else for what has occurred. When angry do not curse your ex in front of your children. By doing this, things will work towards betterment instead of getting worst.

Community:

1. Organise pre-marital workshops designed to train couples and teach them each mate?s real needs. Also organize yearly post-marriage conferences on the issues of marital relationships to increase awareness.

2. Set up support team to mediate and to reconcile couples with conflict. Support is also needed for the divorced couples as they go through a lot stress and anxiety.

Government

1. Include the final year of the secondary school curriculum a subject on marital relationship and family values based on Islamic teachings.
2. Make the pre-marital workshop attendance compulsory on those who are getting married. This was very successful in Malaysia and helped reduce the high divorce rate of the country.

Media (Somali owned TV Stations, radio, news paper and websites)

1. Always include programs and articles about marital relationship enhancement in your list of programs and articles. There is high demand for this and may improve your viewing rate whilst getting a reward from Allah.

2. Care must be taken on the content of the programs and should not be biased. The content should be well balanced and in line with the teachings of Prophet Mohamed SCW.

By Bazi Bussuri Sheikh
Email: bazisomali@hotmail.co.uk

Related posts:

  1. Concern as NGOs divert aid meant for starving Somalis
  2. UN: Child Deaths From Violence Rising in Somalia
  3. UN envoy deplores rising recruitment of child soldiers in Somalia
  4. Concern in Kenya over cost of Somalia operation
  5. Sex-Trafficking Charges Stun Minneapolis Somalis

Source: http://www.markacadey.net/news/45863/rising-divorce-among-somalis-is-a-cause-for-concern.html

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Viewing Divertissement Highlights Is Now Easier With Online Video ...

July 24, 2012 ? autonot99

sports highlights
Satellite broadband operates at speeds up to fifty occasions more rapidly than dial-up, allowing you to get much more done whilst you are on the internet. What used to consider minutes to down load can be completed in seconds. Moreover, satellite Internet in Tyler, Texas will offer you with a lot more access to web sites that might have been too difficult for your dial-up service. Your kids can get more out of their online online games although your partner can stream reside online video of previous week?s huge football game.
Putting in the computer software on your Computer will automated the complete method whilst the bundle alone provides an all-in-1 member?s location, so you can easily obtain software program, get access to numerous totally free Internet media and divertissement websites with channels/VOD, and schedules, which includes placing up your Computer to observe sports and significantly more. There?s no squandering time looking for 1000s of channels/VOD more than the Internet. Newcomers and sports activities lovers alike now have the means to view and appreciate any sporting occasion they choose, by clicking channels from their personal computers.
Here you will locate some of the most added-ordinary divertissement movies and professional football movies. These video clips are of the highest quality and seize some of the best moments and photographs that you simply cant discover anywhere else. Log on to the web site and get all set to roll above with uncontrollable sparks of laughter.
In addition to the free of charge videos flooding the Web as the mainstream, there are also videos posted on the internet for free by an average Internet user. 1 can discover the quirky and abnormal effortlessly by uploading and sharing do-it-yourself video clips of their with the web world. Major websites that provide free streaming videos mainly belong to information covering agencies, amusement organizations like movies and audio. Most of the news and divertissement entertainment web sites also have a part of their web pages utilized for streaming advertisement movies.
Define what your part is. Ask your self what sort of video will be shot. Will you be recording a game, perform, live performance, public announcement, principal?s communication or some thing else educational? Understanding this will assist you to categorize the project in buy to know your involvement in the shooting and enhancing of the online video.
Video clips: The size of online video files discovered on-line can fluctuate a fantastic bargain, but most web sites will operate more compact video clips for arsenal highlights or interviews. Usually, they will arrive out to about 1MB. On dialup, this obtain could get as along as 3 minutes. Satellite broadband end users can get the identical clip in just a couple of seconds, immeasurably quicker.
Aside from the totally free movies that are being streamed on the internet as the mainstream, a lot of video clips are posted on-line by average Internet end users. A person could effortlessly discover and find out how to upload and share their personal online video clips to the relaxation of the on-line globe. The main web sites, which supply totally free online video streaming primarily belong to the businesses that cover news and present activities and the enjoyment organizations.
When it comes to worldwide sports activities clips or sport highlights of any type, the world wide web definitely as you covered. There is no scarcity of entertaining material, and all it takes is a Google research to link with it.
Satellite broadband operates at speeds up to fifty times more rapidly than dial-up, enabling you to get much more done while you?re on-line. What used to get minutes to download can be achieved in seconds. In addition, satellite World wide web in Alabama will supply you with a lot more access to internet sites that could have been as well complicated for your dial-up support. Your children can get a lot more out of their online video games although your partner can stream reside video of final week?s large Alabama football sport.

Usually, most of these sports activities video clips can be played back again in common media gamers.
Read Full Article

Source: http://smomarketingsolutions.com/viewing-divertissement-highlights-is-now-easier-with-online-video-clips/

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7 Simple Recipes For Preserving Edible Flowers : TreeHugger


startcooking kathy & amandine/CC BY 2.0

Edible flowers add delight and distinctly delicious flavors to food and drinks. Fluttered as a garnish or tossed in salads they are fresh and fun, but they can also be incorporated into a number of staples that allow their usage beyond blooming season. Employ spicier petals, like garlic, rosemary, nasturtium or chive flowers (pictured above) for savory dishes; use sweeter blooms, like rose, violet, or lemon verbena petals for cocktails and desserts. Try any of these 42 flowers you can eat (and be sure to follow the tips for eating flowers safely).

1. Flower Vinegar
2 cups white wine vinegar
? cup flower petals

Add flowers to vinegar and store in dark, cool place for a week. Strain flowers and use vinegar in dressings and other recipes calling for vinegar.

2. Flower Honey
1 cup flower petals
1 pound honey

Use lavender or rosemary blossoms for a stronger honey, or rose petals or other more floral blooms for a more fragrant flavor. Add the flower petas to a reusable tea bag or make a bundle in cheesecloth and add to honey. Leave in a bright, sunny place for a week, check flavor. Leave longer for a more pronounced flavor. When ready, remove the petal bag and use.

3. Flower Sugar
2 cups granulated sugar
1 cup chopped flower petals

Stir flowers into sugar and let sit for a week. The sugar will absorb the moisture and flavor and the petals remain to add color and texture. Especially nice to finish off baked goods and to rim cocktail glasses.

4. Flower Syrup
1 cup water
3 cups sugar
1 cup flowers

Boil ingredients for 10 minutes, strain, and store refrigerated 2 weeks. Wonderful in cocktails and other drinks, and great for topping pancakes, waffles, ice cream, and other sweet dishes.

5. Flower Tea and Fruit Leather
If you have roses, you can dry the hips to use for rose hip tea and even fruit leather! See how here, at 10 Recipes for Dried Food.

6. Flower Butter
? cup flower petals
? pound sweet butter

Stir petals into softened butter with a fork and form into a log, wrap well. Chill and slice off sections to top warm dishes or use in recipes. Herb flowers (chive, garlic, rosemary, etc) are great on grilled vegetables or pasta, perfumed flowers (rose, violet, lavender, etc) are great on pancakes or sweet dishes. Keeps refrigerated for two weeks or frozen up to six weeks.

7. Flower Vodka
2 cups vodka
? cup flower petals

Make your own flower infused vodka by simply adding flowers to vodka and allowing to sit for 48 hours, then strain. Rose or lavender petal vodka cocktails, served in glasses rimmed with flower sugar, are sure to keep summer alive even as the season begins to fade away.

Source: http://www.treehugger.com/green-food/7-basic-recipes-preserve-edible-flowers.html

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Wednesday, July 25, 2012

Hawaiian Telcom Adding 4G for Business - Maui&#39;s Weekly Online ...

HONOLULU (July 23, 2012) ? Hawaiian Telcom Holdco, Inc. (NASDAQ: HCOM) today announced the company?s introduction of 4G wireless service with smart devices and service packages targeting small and medium-sized businesses.

When combined with Hawaiian Telcom?s Business-All-in-One bundle, which consists of hosted voice-over-IP, broadband Internet, and multi-threat security protection, Hawaiian Telcom?s 4G smart devices offer levels of business productivity tools and savings that enable businesses to mobilize their workforce.

?Demand for unified mobility solutions is growing with the advent of smart devices, cloud-based applications and faster 4G mobile data networks,? said Brad Fisher, Senior Vice President ? Strategy & Marketing. ?Hawaii businesses want to increase worker productivity and optimize the value of workflow data in an increasingly mobile workplace, and Hawaiian Telcom?s 4G wireless solutions will help them to realize those objectives,? said Fisher.??????

4G smart devices are changing the way small and medium-sized businesses operate. In a recent Yankee Group survey, companies said they are investing in mobile to accelerate customer responsiveness, improve worker productivity by allowing access to existing applications and transform business processes to improve operational efficiencies (reference: Yankee Group 2011 US Enterprise Mobility ? IT Decision Maker Survey).

By integrating Hawaiian Telcom?s Business-All-in-One bundle and 4G wireless services, Hawaii businesses can take advantage of useful features that make communications seamlessly mobile, whether an employee is working at the office, at home, or on the road.? A benefit of the Business-All-in-One and wireless bundle is the Business Anywhere feature, which allows users to control where business calls are received, and to move calls from desk to mobile or mobile to desk instantly and without interruption.? For example, if an office conference call runs overtime and a salesperson needs to leave for an appointment with a customer, the call can be moved from the desk phone to mobile, allowing the salesperson to finish the call on the road and arrive on time.? Also, a single inbox gives users access to check voicemail, faxes, and email on their mobile device, wherever they are.

?Our customers are telling us they want the full benefits of a mobility investment to free up staff from being tied to their workstations,? Fisher said. ?Hawaiian Telcom has responded by building a robust small business communications platform that gives workers the ability to access crucial information when they need it, anytime, anywhere.?

Hawaiian Telcom provides locally-based expertise for all business communications needs and personalized support from Hawaii?s trusted partner.? Wireless customers also receive free access to Hawaii?s largest Wi-Fi network.? Hawaiian Telcom?s full array of 4G smartphones and devices, plus rate plans and information on other next generation business-enabling communication services is available at hawaiiantel.com via the Business > Products > Wireless tabs or by calling 643-4411.

Source: http://mauitvnews.com/blog/http%3A/mauitvnews.com/blog/2012/07/23/hawaiian-telcom-adding-4g-for-business/

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Tuesday, July 24, 2012

Camberwell College of Arts: Art on Fire

Paul Ryan: What are feelings for? 2007

Paul Ryan: What are feelings for? 2007


There will be: smoke and mirrors, burnt houses, archives on fire, sirens and alarms... To mark the Olympic Flame passing through Camberwell, UAL PhD artists and associates, present an exhibition that considers fire in its ceremonial, ritualistic, metaphysical and symbolic aspects; as well as its physical, audio-visual and scientific representations. An artists? residency relay will pass the torch of audience encounter across the three weeks; as practitioners work in the galleries, alongside the exhibits.

In the context of the riots during 2010 and the fatal Lakanal House fire in Camberwell 2009, flames may raise mixed associations locally. This year?s Olympic flame lit in Greece on May 10th 2012, where protestors in Athens clash with police over austerity measures, arrives in Camberwell in July on the way to the Olympic Cauldron in East London, where tens of billions of pounds have been spent.

Despite austerity, there is the human resolve to celebrate. Fires and flames have roles to play in both. Art on Fire aims to give depth and breadth to our encounter with this symbol, brought to our attention by The Games, as it is run through the streets.

Artists include: Daniel Baker?s Smoke & Mirrors; installations by Eleanor Bowen; Maria Christoforatou, who considers fires in the home; Jenny Gordon?s collages on fire; Aaron McPeake ? who has made gongs/bells from molten bronze e.g. Iceland Landscape 3; a collaboration between Carolyn Flood & Dino Alfier ? Where Words are Said; a siren piece by Rob Mullender; and Paul Ryan?s archive on fire.

http://www.camberwell.arts.ac.uk/camberwellspace

User opinions

Be the the first leave an opinion


Source: http://feedproxy.google.com/~r/ArtRabbitCurrent/all/~3/ve-V5AVEKkA/event&event=33648

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Oscar-winning screenwriter Frank Pierson dies

(AP) ? The Oscar-winning screenwriter of "Dog Day Afternoon" and "Cool Hand Luke" has died.

Frank Pierson's family says he died of natural causes Monday in Los Angeles after a short illness. He was 87.

He won an Oscar for writing 1975's "Dog Day Afternoon" and was nominated for his screenplays for "Cool Hand Luke" and "Cat Ballou." He wrote and directed 1976's "A Star is Born."

He most recently worked as a writer and consulting producer on TV's "Mad Men" and "The Good Wife."

Pierson served as president of the Academy of Motion Picture Arts and Sciences, which released the news of his death Monday, from 2001 to 2005 and served as governor of its writers branch for 17 years. He is survived by his wife, two children and five grandchildren.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-07-23-Obit-Frank%20Pierson/id-dbad7d2604d14b508a902e2f049e20bc

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Monday, July 23, 2012

Door Hangers | Marketing Plans For Real Estate - Direct Business ...

We?re talking about one of the marketing plans that fits nicely into small marketing budgets for real estate professionals and realtors.

We?ve found that the best practice in using door hangers is to farm a specific area. This allows you to test your marketing in a specific place to test the results of door hanger marketing. With the Short or Stay marketing system, you can place your Short or Stay Calculator on a specific domain and then market that domain on your door hangers to track the results.

It?s also important to put your information and branding in front of homeowners. Understand that people share information with others and might pass on your information to those other people.

One idea to offset costs is to team up with a mortgage company or a title company. If you can market with a partner, the cost can be split.

Source: http://directbusinessmarketing.com/door-hangers-marketing-plans-for-real-estate/

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Branding, Y&#39;all: What Paula Deen Shows Us About Brand Revision ...

Paula Deen made headlines in January when she announced that she had type 2 Diabetes. She incurred the wrath of many, most notably Anthony Bourdain, who tweeted this not-so-subtle dig:

Deen had been diagnosed three years ago yet continued to promote her indulgent, unhealthy recipes while simultaneously keeping her diagnosis hidden under the lid of the butter dish. Also, her public announcement coincided much too suspiciously with her new role as spokeswoman for drug maker Novo Nordisk. Many people objected that the butter-loving Southern matriarch was disclosing her Diabetes diagnosis only because she had secured a hefty paycheck from the drug company.

Six months later, Paula Deen is now on the cover of People magazine, proclaiming her 30-pound weight loss to the world. After the cover was released, the Today show posted this question on their Facebook wall:

The response from Today show Facebook fans was varied. Some people said they love Paula and always will and congratulated her on her strides towards health, but several blasted her for withholding her diagnosis and profiting by contributing to the American obesity epidemic. This response caught my attention:

I have a problem with this comment, because of this sentence: ?She?s a woman like the rest of us, not a ?brand?.? Paula Deen is a brand, and I would go so far as to argue that Paula Deen the woman has become inextricably linked to Paula Deen the brand. In fact, the identities this commenter ascribes to Paula (?a successful mama, wife, cook, restaurateur, etc.?) are the very identities Paula uses to market her brand. She has built her entire professional identity on the image of a drawling, Georgian, easy-going mother, wife, and cook who makes recipes that appeal to the everyman and everywoman of America.

Branding Basics

The Paula Deen brand that has been decades in the making is now facing some difficulties simply because the brand is so attached to Paula?s identity. To use a cooking metaphor: the brand and the woman aren?t as easily separated as oil and water. They go together like?well, like Paula Deen and butter.

Sometimes, a brand becomes associated with a person, as is the case with celebrity endorsements. Take Dannon Activia Yogurt: through the notorious commercials that have been mocked on SNL, Jamie Lee Curtis has become the face of this yogurt.

Brand ? person

But, sometimes a person becomes a brand. Like Paula Deen, Martha Stewart (groan), or Kim Kardashian (double groan).These people are marketable entities in and of themselves, and any product to which they attach their names becomes a brand extension. For example, Martha Stewart became a household name and then released her own line of wine and craft products.

Person ? brand

Paula Deen?s Sticky Marketing Situation

Because Paula Deen is a person who has become a brand, any health changes related to food and weight (type 2 Diabetes, weight loss, weight gain, etc.) get people talking about the way in which these changes will impact her brand. The queen of Southern cooking is now between a rock and a hard place (or, to put it in cuisine terms, between a spinach leaf and a sugar-loaded sweet tea), and here?s why. Paula Deen announces she has Diabetes, and of course the press lambasts her. But, it also raises doubts in the minds of consumers, the people who make or break her success. Obviously, it makes Paula Deen recipes synonymous with the word ?unhealthy,? and therefore anyone who is trying to eat healthy or shed pounds might be disinclined to use these recipes. But also, all of us imbue food with meaning and symbolism. We associate food with events, emotions, and people. The word ?birthday? conjures up images of cake; we think of hot chocolate during the winter and ice cream during the summer. Because of this food-feelings connection, Paula Deen?s recipes aren?t just about food; they?re also about the emotions they engender. The recipes symbolized warmth, comfort, and contentment, and maybe they still represent those things to some people, but to many they now also symbolize unhealthiness. This might cause people to think twice before concocting a Deen creation, and these doubts are what can erode her brand slowly but surely.

Banning Buttah and Revising the Brand

Now, Paula Deen has lost 30 pounds! She is becoming healthier, but she?s? going to face branding problems. In the Today show?s coverage of Paula Deen, one person commented that she ?has her work cut out for her when it comes to rethinking her brand.? I think this comment is spot on. According to The Huffington Post, when Nancy O?Dell toured Paula?s Savannah, Georgia, home in a June 14th episode of the HGTV show Celebrities at Home, Paula said she doesn?t want people to associate her name with butter anymore. ?When you hear the name Paula Deen,? she said, ?I want you to think of the word ?hope.?? I see a brand revision on the Georgia horizon. Paula Deen has built an extremely profitable culinary empire that has nationwide name recognition on decadent Southern comfort food, the hallmark of which is butter. Word association is a powerful thing, and Paula can?t reverse the Deen-butter association in the public mind simply because she wants to. If Paula really wants to change the way in which the public perceives her, she has to put a great deal of effort into rebranding. How is her brand revision progressing so far? And what does Paula Deen reveal about brand revision in general??

Targeting an Audience

Marketing is all about targeting and catering to a specific audience. Keeping this in mind, there are a few things that could result from her new, healthier ways:

  1. Paula could inspire her existing audience to become healthier.
  2. When she starts developing healthy recipes, Paula could lose those members of her audience who have no interest in healthy recipes.
  3. Paula could gain a new following of people who are interested in healthy recipes.

Yet, there is a problem with each of these. The problems Paula faces evidence why brand transformations are so difficult, and they also reveal the basic tenets of building and maintaining a brand.

Brands Fulfill a Niche

Paula has established a very specific niche for herself; she is billed as the outrageous, quirky, fun ?Queen of Southern Cuisine.? Transforming herself from butter?s number one fan to someone who swaps fried chicken for salads is difficult from a marketing and branding perspective. Plus, there is a plethora of celebrity chefs who are already established as creators of healthy, nutritious recipes (Ellie Krieger, who is also on the Food Network, for one.) If Paula enters this field, she will be competing with other cooks, whereas with her butter-laden recipes, she has no competition, because these recipes are uniquely her. Paula is the epitome of Southern comfort. In the Today show?s coverage, they cut to shot of Paula Deen holding a dish of mac and cheese saying ?we?re gonna wrap it in bacon and deep fry it!? That statement is the quintessential Paula: a bacon-happy, butter-happy, fry-happy cook! Now she has to ditch a decades-in-the-making niche and create a new one (or edge into one that has already been created).

Branding Needs to Be Consistent

The People magazine cover has been out for almost 2 weeks, and the internet is abuzz with Paula Deen chatter. At the moment, the Paula Deen brand lacks consistency.

Take Paula?s Pinterest account. It?s pretty confusing and incoherent. There are boards for Mother?s Day and Father?s Day recipes (Paula announced her Diabetes diagnosis in January, so I?m assuming these boards were created after she went public). Both of these boards have a recipe for cinnamon rolls, which has butter in the dough, in the filling, and in the glaze. Also, her Memorial Day board (again, because this holiday falls after January, I?m assuming this board was created after Paula?s announcement) features a recipe for a Pecan Burger, a burger with butter and a bacon wrapping. Yet, amongst these are healthy recipes: there is a ?Spring Salads? board and a board entitled ?Paula?s Life,? which features a green smoothie and pictures of Paula walking, complete with the caption, ?Heading in the Right Direction.? I don?t think Paula?s Pinterest has to feature only bacon and frying oil-heavy recipes or only green smoothies, but having both when Paula has never set a current, clear branding strategy is confusing. To complicate this even further, Paula?s website features foods like fried cheesecake, while the Novo Nordisk website advertises ?delicious diabetes-friendly meals? created by Paula herself. All of these contradictions beg the question, ?What does Paula stand for?? Is she healthy? Is she not healthy? Branding should make a statement, not raise a question.

Brand Extensions: Don?t Conflict; Co-Exist!

Another problem Paula faces is the fact that her branding is complicated by her sons? branding. Jamie and Bobby Deen make lighter versions of their mom?s recipes.

Bobby Deen even has a show called Not My Mama?s Meals. Offering lighter versions of Paula original recipes seems smart, because it allows the Deen Bros. to appeal to a different audience than the one that their mother reaches while still keeping the Deen name in people?s minds. It also allows people to enjoy comfort food without all of the guilt. But, I think there is a major flaw in a show like Not My Mama?s Meals. The title alone implies that there is something wrong with Bobby?s ?mama?s? meals (and many would argue that there is in fact something wrong with deep fried stuffing on a stick), but there are a lot of people who think Paula?s recipes are fine, as evidenced in the culinary empire she has built. Also, the fact that the Deen Bros. create nutritious food while their mother makes food for the inner butter lover within all of us seems to pit Paula against her sons. It makes them competitors. Consider her ?Lighter Recipes? Pinterest board: on this board, only 4 out of 61 pins are Paula?s original recipes. The rest are recipes from the Deen Bros. or recipes entitled ?Bobby lightens it up.? The fact that 1/15 of these recipes come from Paula proves that her food and the word ?well-being? don?t exactly match. If she wants to dissociate herself from the word ?butter,? this isn?t helping. It also suggests that she promotes an unbalanced lifestyle, while her sons exemplify health and sound nutrition. This clash of cooking methods could be detrimental from a marketing and branding perspective, because while it might seem that Paula and her sons are separate brands, Bobby and Jamie Deen are actually extensions of the Paula Deen brand. If I?m describing Bobby Deen to someone who has never heard of him, one of the first ways I?ll identify him is by saying, ?He?s Paula Deen?s son.? For better or worse, Paula is part of Bobby?s identity. He would not even have a show or book without his mother. With all of the bad press Paula has been getting recently, she needs to be cast in a favorable light, and her sons aren?t helping this effort.

Brands Need to Look Like the Genuine Article

Paula is changing her ways. The article in People states, ?so instead of regular meals with her favorite trigger foods (so long, mashed potatoes), the Southern chef has developed a new-found love for Greek salads and baked fish.? Also, when Paula appeared on the June 27 episode of The Chew, she said that she fills her plate with salad and has a silver-dollar sized portion of carbs. She has teamed up with the maker of a diabetic drug. But, she promotes deep-fried recipes on Pinterest. Speaking out about healthy eating while simultaneously pinning pictures of various types of Gooey Butter cake seems disingenuous. Is Paula talking out of both sides of her mouth? When brands are candid and transparent, they inspire trust. When they appear dishonest, they raise doubts.

Can Brands Have It All?

Paula Deen?s branding dilemma raises a question that is relevant to all brands: can you appeal to everyone? Can Paula market her traditional recipes and her new healthy recipes, thereby appealing to her original fan base and a new fan base that is interested in weight loss and/or healthy living in general? Or is trying to reach everyone too ambitious? Does she have to limit herself to one audience?

The Obligatory Butter Joke

Also, will the Paula Deen brand suffer because of the media blitzkrieg? Many other celebrity brands have survived negative press. An article on celebrity branding in Vanity Fair points out that ?The Martha Stewart brand empire survived the conviction of its namesake for obstruction of justice in an insider-trading case and her jailbird status.? And judging by the comments on PaulaDeen.com, many people are still in love with Paula. Here?s a comment by what may be the best pseudonym in FoodNetwork.com history, I Love Fried Food, on a recipe for fried butter balls:

Eating a few dozen fried butter balls alone? Sounds like a good time to me.

(view original post here)

Source: http://www.business2community.com/branding/branding-yall-what-paula-deen-shows-us-about-brand-revision-0228849

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