Friday, November 9, 2012

Sony Xperia S removed from AOSP, project will live on at Sony GitHub

The Sony Xperia S has been kicking around in the Android Open Source Project for a while now. It never was an official target, but with the work from Sony and JBQ it was a usable option for those willing to tinker around, and by most accounts a success. With things ramping up and preparing for the AOSP to move on to Android 4.2, it has been removed.

The project will still live on, though, as Sony has set up a dedicated git for the Xperia S at their GitHub space. Interested parties can still hack away at Android 4.1 for the device, with plenty of community and official support. Full instructions for pulling and building are available, and folks interested should find the experience hasn't changed much.

As for why it was removed, Sony engineers explain that Google can't commit time and resources to maintaining anything other than Nexus devices in the official AOSP. We still see the Pandaboard in AOSP though, so there's more to the issue. It appears that Sony is unwilling to release all the binary files needed to boot the Xperia S into a usable state, which is a good reason to have it removed from the AOSP. We're not sure if the move was mandated or voluntary, but it certainly wasn't unexpected with needed files being withheld.

Sony, we applaud you for taking an interest in the AOSP, and for the time you've spent working with the community and Google to come this far. We're not so happy about the binaries not being made available, but it's good the see a strong base being continued by your own engineering team instead of just abandoned.

Source: Sony. More: Sony on GitHub



Source: http://feedproxy.google.com/~r/androidcentral/~3/axBvIJ2c8II/story01.htm

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How Long Should Your Internet Marketing Video Be? | Name.com ...

HOW LONG SHOULD YOUR INTERNET MARKETING VIDEO BE?

As businesses embrace Internet marketing videos in their marketing strategies, it is important to understand how users watch video ads. Studies show that roughly 60% of all website traffic originates from online marketing videos, therefore they are essential tools for creating brand name awareness and advertising products and services. When using Internet marketing videos, it?s good to analyze how audiences watch them.

Internet marketing videos are more likely to grab the attention of the viewers in the first seconds of a video, and are much less likely to capture a viewers attention as they continue watching. This is partially due to the fact that the first 15 seconds of a marketing video must introduce the video advert. Consequently, the introduction often determines whether or not the viewers will continue watching the rest of the video. The introductory part should clearly define what the viewers expect to see in the video.

In a survey conducted by Poll Position, 54% of consumers in the United States think that 15 seconds is an acceptable time for an Internet marketing video. The survey involved 1,179 participants, and was carried out through telephone. In addition, it showed that only about 12% of the respondents believe that videos up to 30 seconds in length are appropriate.

From this survey, it is evident that patience is low when it comes to Internet users sitting to watch lengthy advertisement videos online. Viewers are not willing to spend much time on the Internet viewing video ads before they can see the information they want.

Businesses using Internet video ads need to make them short, precise, targeted and clear. So what is the appropriate length for an online marketing video?

Whereas 10-15 seconds of an online marketing video may not comprehensively capture all the details you want to pass across to the viewers, it?s important to remember that 5 or more minutes of a video will most likely erode the patience of the viewers. After all, one of the first things a viewer does is check how long a video is.

To get your message across accurately, try to keep the run time of your online marketing video between 4 and 5 minutes. However, in order to keep the viewers engaged throughout the footage, you need to create short attention spans in between the content. These spans are aimed at grabbing the attention of the viewer to keep on watching the video.

In addition, you need to create simple call-to-action (CTA) points in the video. They could be at the beginning, in the middle or at the end of the video. ?Keep in mind that too many call-to-action points can confuse the viewers, so don?t go overboard. A popular CTA point is encouraging viewers to subscribe and share the video in social media networks like Facebook and Google+. You can also ask them some simple questions, or tell them to leave comments on your post. All these actions are intended to keep the viewers engaged till the end of the video.

Categories: Marketing, startmybiz | Permalink

Source: http://www.name.com/blog/startmybiz/2012/11/how-long-should-your-internet-marketing-video-be/

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NLP And Self Hypnosis To Beat The Winter Blues - Mindrelease ...

This article is about some of the down sides to the winter months and how using a few mental tools you can not only survive but thrive through the dark, cold winter months.

Research shows that there is a general increase in stress levels amongst the western population on the run up to the end of the year and through the first couple of months into the next. This time of year is also associated with increases in financial instability, increases in domestic disputes and mental health problems.

There are many factors involved in this including the burden on time and money for the festive season, dark, cold winter months and being the time of year that people re-evaluate there lives.

There are several ways a few simple ?mind tools? can help to ease this burden.

The issue of stress is a complex one and I don?t intend this to be a complete answer all for the issues. I do know that by taking a few minutes a day to clear out the tension and relax can have a significant impact on stress levels. A simple self hypnosis trance induction that takes twenty minutes or less every day will significantly help. Just Google Self Hypnosis scripts and you will find hundreds of good ones along with instructions on how to use them.

The net result of spending this time will mean more focus, more energy and drive to get everything you need done. Of course the clever thing here is to use the induction to train the unconscious element of your mind to be more effective. But more of that below.

We are significantly impacted by sunlight and shorter daylight hours along with spending more time indoors. Again issues such as SAD and medical conditions are beyond the scope of this article, but by using creative visualization techniques you can have an impact on how you feel. A simple idea like visualizing yourself relaxing on a warm beach somewhere can take a lot of tension out of the day and bring you back to something like normality?but obviously there are some things we can do to increase the benefits still further.

One issue that seems to come up regularly at the end of a year is that people re-evaluate what they have achieved and their goals for the coming year. The impact of this for many people is dissatisfaction over the last year and a feeling of nothing changing for the year ahead. Here self hypnosis and NLP techniques can really help.

Your unconscious mind is the store house for all of your memories, emotions and habitual behavior. It is also where you keep your beliefs, values and identity. Using self hypnosis and NLP techniques you can draw a lot of these things into your conscious awareness and change them. The implications of this can be huge for example:

Changing habits from nail biting, smoking or getting to the gym. Letting go of negative emotions like social anxiety, fear of failure and depressive states. Installing empowering ideas, beliefs and values such as self confidence, abundance thinking, the ability to grow your business / role / relationships

By being able to let go of negative emotions around what you don?t want and increasing your motivation for what you do want you are creating a self propelling unconscious guided missile that is always driving you towards a better life.

Imagine being able to do this in twenty minutes a day and taking as much effort on it as you would a cat nap. Now for the bad news, generally getting this level of proficiency takes training. Any good self hypnosis course will give you the tools, process and practice to be able to do this quickly and easily. These sorts of courses only take a couple of days and are a great investment of time and money.

Think for a moment about all the stress and strain of life generally and consider the implications of not only surviving but thriving, growing and developing a better future just through a daily twenty minute cat nap?

Source: http://www.mindrelease.ca/nlp-and-self-hypnosis-to-beat-the-winter-blues/

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