Tuesday, July 30, 2013

LinkedIn takes notes from Facebook, gets more social

David Paul Morris

LinkedIn Corp. is beefing up its Influencers program to keep you online for more than just job hunting.

By VIncent Lara-Cinisomo, Web contributor

LinkedIn wants to be more than just the site you check for job postings.

It?s hoping you?ll want to not only hear from people like President Obama and Bill Gates, but comment and discuss what they write.

The company is expanding its ?Influencer? initiative, or the high-profile politicians and entrepreneurs who write blog posts on the networking site. Now users can ?like? and comment on posts from the more than 300 people in the Influencer network, Techcrunch reports, and search for specific Influencer posts. Users can also reply directly to messages left by others and ?tag? LinkedIn members in comments (Facebook made a similar move earlier this year).

Those changes, LinkedIn Corp. hopes, will increase networking and drive more traffic to its site. In its most recent quarterly earnings, the Mountain View company said it had 225 million users but showed slowing revenue growth, so stickiness would certainly help.

?We are also giving you the power to sort comments, to help you quickly find the content that interests you most,? LinkedIn?s Itamar Orgad said, according to TechCrunch.

Company: LNKD

How do you primarily use LinkedIn?

Source: http://feedproxy.google.com/~r/bizj_national/~3/LPVvYVUkELk/linkedin-takes-notes-from-facebook.html

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